Amcor Flexibles and Chiquita Brands have won first prize in the much coveted UK Packaging Awards ‘Flexible Pack of the Year’ category with Chiquita’s Super Crunchy Fruit Chips - a convenient single serve snack made from 100% naturally dried fruits.
“When developing Super Crunchy Chips, we knew that to make a real impact in the rapidly growing ‘Food-to-go market’, the brand had to be supported by a new packaging format which would enhance the customer experience and communicate the new product offering thanks to its shelf stand-out,” said Claudio Finol, Packaging Manager, Chiquita Brands, “Amcor PushPop has proven to be the perfect choice.”
Amcor PushPop is an innovative, patented stand-up pack with a novel easy opening system which does not affect barrier integrity. Consumers simply push in the special perforation on the top side and pop the pack wide open. Shelf stackable and printable on the entire surface, Amcor PushPop guarantees optimal display in-store.
“Amcor PushPop met all of Chiquita’s needs and more. The multilayer pack protects the fruit and the integrity of the chips as well as the nutritional value. Amcor PushPop is very convenient and also fun to use. The positive launch results encouraged us to enter the UK Packaging Awards together” David Mayers, Sales Manager Fresh Produce, Amcor Flexibles Europe & Americas.
Source Freshplaza
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